My heart ache for these women and their children. I know some of us are going to act appalled as though this has never happen to us, but we shouldn't stand in judgment. Colorism is something that has been plaguing the black community since slavery. Seeing women like this is nothing new.
I, for one, was afflicted with the ailment of colorism (not to the extent of these women and I never bleached my skin). I am a brown skin sista who has always been surrounded by black people, but it took me until the age of 22 (six years ago mind you) to actually see dark and brown-skinned women as beautiful [so obviously I didn't see my own beauty]. I had to make a concerted effort to de-program myself from the thinking "If you're light you're alright, if you're brown stick around, but if you're black get back." I had to stop watching BET and pick up a copy of Essence magazine (the black and white cover of Alek Wek was one of the most beautiful covers I had ever seen). This wasn't something that was consciously taught to me; it was more of a subconscious message that was propagated through the images that I saw on television and the cover of magazines.
So as much as we like to tout how far we have come as a race, we still have work to do. We as a people come in a kaleioiscope of beautiful colors and we have to learn to appreciate the beauty that each of us represent.