Nov 6, 2010

Via NY Post:

Angela Burt-Murray is out as editor-in-chief of Essence, the Time Inc.-owned magazine for African American women, after five years at the helm.

She told staffers yesterday in a meeting that she is relocating to Atlanta with her family. She didn't return a call for comment.

Sheryl Tucker, who took a buyout as an editor-at-large at Time Inc. in 2008, is being brought back to run the mag on an interim basis.

According to sources, the company quietly began preparing for the move a few weeks ago but wanted to proceed delicately to avoid re-igniting a controversy that flared this summer when Burt-Murray appointed a white woman to the key position of fashion director.

Burt-Murray's decision to appoint Ellianna Placas to the fashion post incensed some readers.

No mention was made of the controversy in the official memo from Time Inc. Editor-in-Chief John Huey, in which he heaped praise on Burt-Murray for her contributions to the magazine. Huey said the company was "beginning our search for a new editor."

The magazine has been enjoying a resurgence on the ad front this year. Through the November issue, it was up 16.5 percent in ad pages to 1,202, although the circulation picture was somewhat flat. Total circulation dropped 2.4 percent to 1,066,482.

Hey, I have respect for Angela but she definitely prove to be no Susan L. Taylor.  Not to say that anyone could step into the shoes of Susan.  Replacing a legend like Susan L. Taylor is a considerably challenging undertaking in which Mrs. Burt-Murray came up short on many fronts.  I wish her well in her future endeavors and hopefully now this will mean that other black women will get a chance at the magazine cover besides the usual suspects and hopefully we can go back to Maze f/ Frankie Beverly closing out the Essence Music Festival (I still don't know whose dumb idea it was not to have them close the festival). 
I don't think Burt-Murray's decision to hire Elliana Placas is what did her in.  It may have been the straw that broke the camel's back, but I still don't believe it cost her job.  I for one think Placas has done an excellent job with the styling and fashions in the magazine.  I know the fact that she is not black has left a bitter taste in many people's mouth, but I still think the lady does good work and we can appreciate that.  I think there is more to Angela's resignation than any of us will ever know and all we can do is wish her well.

1 comment:

  1. See this is why you should stay true to yourself. Because when they want to get rid of you, no matter how "whitewash" you try to be they still get of you. It will be interesting to see the direction Essence takes now.