Jan 3, 2011

 
 

NEW YORK – Toni Braxton is the latest celebrity to open her home to reality television cameras.

Braxton, the Grammy-winning singer of "Un-Break My Heart" and "You're Makin' Me High," will appear in "Braxton Family Values" on the WE network starting in April. Braxton's sisters — Traci, Towanda, Trina and Tamar — are all aspiring singers.

The WE network appeals chiefly to women, and with Oprah Winfrey's new OWN network going on the air last weekend, it is looking to sharpen its focus for viewers. The network said it will emphasize programs that feature families.

WE executives said they will also renew the series "Downsized," about a family struggling through tough economic times. "Staten Island Cakes," which is repetitive of other cable reality programs about high-end bakers, will debut this summer. The show is about a 21-year-old baker whose mother and sister work for him — and who is bossed by them at home.

The dynamic of four women trying to follow the 43-year-old Braxton into show business — with varying levels of success — appealed to WE executives. The network's research indicated that programs about families, often with a humorous touch, is a niche worth exploring.

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