Jul 13, 2011





Playboy boss Hugh Hefner has denied reports that he is dead and said the rumours were 'greatly exaggerated'..

There were recent rumours on the Internet that the 85-year-old had passed away after suffering a heart attack.

A story claimed Playboy magazine would be printed as usual after his death and a Playmate even spoke out about his life.

But soon after the story started to be picked up by several different news outlets, the Playboy founder took to his Twitter page to confirm he is still alive.

He wrote: 'The rumours of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive & kicking.'

And to prove how much alive he was, he added: 'I'm lying in bed next to Shera with a big smile on my face, reading tweets about my unexpected demise.'

Shera Bechard is his 24-year-old girlfriend.

Many confused tweeters sent messages about his apparent demise with @WolfesMother writing: 'Weird rumour doing the rounds...Hugh Hefner has gone to the big mansion in the sky?! Prob just a rumour, cause he's immortal right?!'
Moments after his 'death' was reported, the ageing lothario's name was a trending topic on Twitter.

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