Oct 20, 2011

Rapper turned businessman, MC Hammer, is looking to establish his own imprint on the world wide web. With the launch of his new search engine, WireDoo, he is hoping to challenge search engine behemoths Google and Bing.

Here is how CNN is reporting on the topic:

The project, called WireDoo, has been two years in the making, said Hammer (real name Stanley Burrell) Wednesday at the Web 2.0 summit in San Francisco.

At the conference, he said what will make his search tool better than Google (or, too legit to quit, if you will) will be its "deep search" ability.

WireDoo, which Hammer said he has a team developing, is still in pre-beta. Its website is currently letting people sign up to test the search engine when a beta release is ready.


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