Jan 12, 2012

The re-election campaign for President Obama has raised a whopping $68 million in the fourth quarter, but there is still more to be done. Campaign Manager, Jim Messina, is pleading with Obama supporters to not become complacent because of claims that the President is going to have a billion dollar campaign.

Here is what he said in an email:

We had another strong quarter, and we continue to have more people giving to this campaign than any other in history.

But we've also got a challenge we're facing. I've mentioned this before and tried to address it, but it keeps coming up.

Too many Obama supporters genuinely believe that this campaign doesn't really need their donations, or doesn't need them yet, in order to compete and win.

That's wrong.

The reason we won in 2008 is that Obama supporters and volunteers viewed their individual role as crucial to the outcome of that election.

The biggest difference between 2008 and 2012 from a fundraising perspective is that some supporters have begun to think that somehow other people are going to take care of things and it will be fine.

But there's no secret strategy that we can count on. There is no cavalry. There's only you.

This is not a billion-dollar campaign and it's not going to be. We're not taking a dime from Washington lobbyists or special-interest PACs. All of the money that funds this campaign will come from grass-roots supporters like you.

The President is only here because of you -- and he's only going to be able to keep his job because of you.

When we have an opponent, we'll be facing their fundraising operation on top of the hundreds of millions in money from outside groups that want to help them defeat the President.

So keep working hard, keep volunteering, and please forward this video to the next friend who wonders why the Obama campaign is asking them for money.

Then, if you can, please chip in $25 or more to fund this grass-roots campaign.

Thanks for all you're doing,


Jim Messina
Campaign Manager
Obama for America

If you would like to donate to the Obama campaign please feel free to go to www.barackobama.com or www.democrats.org.


  1. Part of me wishes that the candidates would utilize the federal campaign financing program (not sure of the official name). A billion dollar campaign is outrageous. It is impressivef to be able to raise it without a super PAC. however, our politics should not be at the point where it requires a billion dollars. That amount sickens me. At the same time, if that is what it takes for the President to bef reelected then so be it. But something has to change.

  2. I contributed to the campaign twice last quarter. I always have, even at small amounts like five and ten dollars, but Lord have mercy, the campaign sent emails like 5 to 6 times a week asking for money. It became extremely annoying, so much so that I started to unsubscribe. of course I hung in there, but it wasn't easy. I'm glad they met their goal. The president will need it.